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MSRED Architect-Developer Dialogue: Petri Ylivuori + Steven Holl (Newil & Bau Architects | Steven Holl Architects)

Thu, Nov 13    12:45pm

Petri Ylivuori | Founder & CEO, Newil & Bau

Petri Ylivuori, born in Finland, holds an M.Sc. in Economics from Aalto University, complemented by a semester at the University of California, Berkeley. After more than a decade in strategy consulting, he founded Newil & Bau in Helsinki with a mission to make the world more beautiful and sustainable—one building at a time.

Since its inception in 2020, Newil & Bau companies have sold over 1,500 apartments and earned recognition for its collaborations with world-renowned architects such as Steven Holl. The company is also known for transforming culturally significant buildings, such as a former office designed by Alvar Aalto, into high-quality residential spaces that honor heritage while embracing modernity.

Under Petri’s leadership, Newil & Bau has redefined housing by treating homes not merely as properties, but as thoughtfully designed consumer products that deliver a holistic living experience. This philosophy has positioned the company closer to a premium lifestyle brand than a conventional real estate developer. In 2026, Newil & Bau will unveil its next generation Gen 2 concept, further elevating design, services, and personalization to new heights.

Beyond Newil & Bau, Petri has served on the boards of Bo LKV, a leading Nordic real estate brokerage, and Esperi Care, Finland’s second-largest care home operator.